Why I Created Amplify Domain™: A Message to the AEC Community
Three AEC professionals collaborating on architectural plans during a design meeting—symbolizing hands-on expertise and teamwork.
If you're in architecture, engineering, or construction (AEC), you've likely worn more hats than you ever signed up for—especially when it comes to writing proposals or building visibility in your role. I know this because I’ve lived it.
For years, I worked inside AEC firms where proposal deadlines were always urgent, the tools were often outdated, and visibility wasn’t just about the company—it was about how individuals inside the company showed up. We were solving big problems every day. But often, the people doing the work were invisible.
That’s why I created Amplify Domain™—a learning platform built exclusively for the AEC community. My goal is simple:
👉 Help you write smarter, stronger proposals
👉 Elevate your professional visibility on LinkedIn
👉 Give you tools powered by AI—but designed by someone who's been in the trenches
What Makes This Different?
There’s no corporate jargon. No buzzword bingo.
Just real training and strategy from someone who understands what it’s like to be a marketing manager, a junior coordinator, a technical lead, or even a one-person team.
Whether you're looking for:
A set of AI prompts to make your next RFQ response stronger
A private space to practice proposal strategy with expert support
A way to finally make your expertise visible online
…there’s something here for you. No matter your job title, years of experience, or department.
Why Now?
I left my full-time role to build this because I believe AEC marketers and professionals deserve more:
🧠 Tools that help you grow
🤝 Coaching that meets you where you are
🚀 Results that you can measure
And because AI isn’t just a trend—it’s a shift. You shouldn’t be left behind just because nobody showed you how to use it in context.
What’s Next?
If you’re ready to grow your skillset, your visibility, and your confidence, let’s start.
Explore the AI Prompts here or sign up for coaching that supports your next move.
This is your domain. Let’s amplify it.
Liza J. Hall
Founder of Amplify Domain™
